What free is for
The free tier is for first contact with the product. It helps you answer one important question: does this produce a clearer baseline diagnosis and more useful next actions than your current approach?
That is enough to test the thinking quality, the structure of the recommendations, and whether the workflow feels easier than stitching together your own review.
What paid is for
Paid usage matters when you want repeated analysis instead of a one-time answer. That means saved history, optimization journeys, follow-up comparisons, and more workspace capacity to keep the work organized over time.
Free vs paid in plain language
Free helps you ask: “Is this useful?” Paid helps you ask: “Can this become part of how we operate?”
If you only need one baseline read, free may be enough to judge the product. If you want to learn whether changes improved performance and keep building on earlier work, paid becomes much more relevant.
Who should stay free longer?
People who are still testing fit, exploring one problem, or deciding whether the workflow is materially better than their current process.
Who should upgrade sooner?
Teams, operators, and agencies who already know they need repeated reviews, saved optimization history, and a more durable system than one-off analysis.